HP, MTS & Intel tie up to tap Indian Youth Segment

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HP India has announced a strategic marketing agreement with MTS and Intel to launch a series of activities targeted at the Indian youth.

The initiative encourages youngsters to make use of the capabilities of HP notebooks powered by Intel processors to create, connect and share content in a youth centric way using the MTS MBlaze accelerator kit. As part of an exclusive offer, an MTS dongle is now available with every new HP Pavilion laptop at a reduced market price of Rs 699.
 
The campaign includes advertising campaigns, influencer programs and consumer outreach activities. By keeping the young audience at the centre of the campaign, the initiative provides insights into how technology enables cool new experiences for the Indian youth.
 
Ranjivjit Singh, Chief Marketing Officer, Personal Systems Group, Hewlett Packard India Sales Pvt. Ltd. said, “The Indian youth segment is very expressive and turns to technology to create its own identity in the virtual world.
Leonid Musatov, Chief Marketing & Sales Officer MTS India, said “For youth today, listening to what everybody has to say is passé, it’s their time now. They have something to say, to create, to share, and want the world to take note of the brilliance of their mind. By adding speed and connectivity to their world, we aim to give them the joy of sharing spontaneous experiences. We are delighted to create an exclusive offer, where an MTS dongle is now available with every new HP Pavilion laptop at a reduced market price of Rs 699 along with high speed upload and download capacity.”
 
“Consumers today not only want high performance, but also an enhanced visual experience. The 2nd Generation Intel Core processors deliver a smooth, immersive experience on notebooks allowing users to move effortlessly from one application to another without interruption,” added Prashanth Adiraju, Director-New Platforms Business Group, Intel South Asia.