LG Appoints Supertron for Notebook Distribution

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LG Electronics has announced its tie up with Supertron Electronics Limited for its notebooks distribution across India.

This partnership will successfully position LG Laptops in key Indian markets.   Tailor-made to suit the diverse lifestyle of the customers, launch of the all new product line up, the 13 SKUs is a perfect blend of technology and style – from the 3D laptop to the slim bezel and design – LG offers it all.

LG IT divison plans to grow 15% in revenue terms and targets 1,000 crore revenue by 2012.With Supertron’s appointment, the brand further targets to enhance its distribution network across this category of products. 

LG laptops are 65% slimmer and 25 % lighter than other leading laptops in the market. Keeping up the growing demand of notebooks, LG's IT division has aimed a sharp focus on growing its presence and plans to increase its reach across India.

 Supertron's strong distribution network and channel alignment has positioned Supertron as a preferred distribution partner to create a distinct channel for these new focus products of LG and push the product line forward.

“We are happy about our association with Supertron, that will hep us in strengthening our distribution network across the country. Their expertise in the IT sector will surely add on in building a strong network and extend our business reach,” said Sanjoy Bhattacharya, Product Group Marketing Head, LG Electronics India Pvt. Ltd.

“ We are very optimistic about this tie up and are looking forward to strengthen our relationship with LG, The product line up is very strong and we are expecting that Consumers will definitely like the stylish design and exemplary technology of newly launched notebooks,” said V.K.Bhandari, Chairman & MD, Supertron Electronics Ltd.

 Currently, Supertron’s services will be extended to Maharashtra, Goa, Karnataka, Andhra Pradesh, Tamil Nadu, Bihar, Orissa and Jharkhand.