Toshiba leads the Middle East notebook race

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Toshiba leads the sales within the notebook segment across the Middle East for the last three months of 2005.

According to data revealed by IDC, Toshiba leads the sales within the notebook segment across the Middle East for the last three months of 2005. The report confirms its sales growth of 104 per cent over the same period last year and for the first time places the company on top of the chart with 21.1 per cent market share against other industry heavyweights in the region.

GM, Toshiba, Ahmed Khalil said, “Toshiba's results are all down to the team's continuous effort in the region. We have experienced a phenomenal rate of growth, thanks to our commitment to innovation in sales and marketing strategies, competitive price points and a solid channel strategy that allow us to reach both consumers and businesses of all size in the most efficient manner”.

He further added “I can confidently say that we have reached our targets and these results stand us in good stead to sustain this growth through to 2006. I am certain that Toshiba has all the ingredients to m

aintain its leadership position in the notebook PC industry”.

Toshiba's performance was particularly strong in growing markets like Egypt that sees the company leading with a market share of 26.7 per cent. These sales figures put it strongly in the lead in Egypt where the second ranked company performed a double the average market growth.

The leading trend is also present in other markets like Saudi Arabia and the UAE. Toshiba faired 53 per cent over the average market growth in the increasingly important Saudi market and a steady 89.5 per cent year-on-year growth in the UAE.