Acer witnessed success in retail business

• Email
• Print
• ( 0 )
• 

Acer has witnessed substantial growth in their retail business during 2005. During the period, Acer has expanded its retail footprint by 50%, to over 200 retail outlets in over 80 cities across India.

Contact Acer:

Technical & Warranty Support

For Laptop & Consumer PC

· 1-800-11-6677 (Toll free from BSNL/MTNL landlines).
· 1-800-3000-2237 (1-800-3000-ACER, Toll free from Reliance Mobile / Landline. Local call charges applicable for other telecom networks).
· 011-26383170/75 (Standard call charges apply).
· 9901676677 ( SMS service - Send SMS with system serial no & query for call center to revert back)
(Monday to Saturday 9 AM to 6 PM)


For Standalone Monitor Commercial PC & Server

· 1-800-11-4100 (Toll free from BSNL/MTNL landlines).
· 1-800-3000-1919 (Toll free from Reliance Mobile/Landline. Local call charges applicable for other telecom networks).
· 011-26186547/48 (Standard call charges apply).

(Monday to Saturday 9 AM to 6 PM)

Email:For Sales enquiries: ailintouch_blr@acer.co.in

For Customer Support & warranty related enquiries:

ail_easycare@acer.co.in



Acer has witnessed substant

ial growth in their retail business during 2005. During the period, Acer has expanded its retail footprint by 50%, to over 200 retail outlets in over 80 cities across India. Acer also increased the number of exclusive Acer Malls to over 80 Malls in 50 cities across the country in 2005.

Among the product categories, the notebooks & display segment posted over 800% growth year on year via retail, desktops shipments grew by over 200% via retail and projectors as a new category grew by over 50% quarter on quarter since it was introduced via the retail channel in JFM 05. In 2005, retail accounted for 25% of Acer's total sales and contributed upwards of 60% of total consumer focused sales. The introduction of a number of new products into the channels like servers, TFT monitors projectors and home cinema centers, contributed significantly to the growth. Average sales per outlet witnessed a three-fold growth in 2005 compared to 2004.

Going forward in 2006 Acer plans to increas

e their sales revenues from the retail segment to 40 % by doubling the retail infrastructure to over 400 retail stores and increasing their spread to over 160 cities and towns across the country. Acer is looking at a balanced geographical coverage in A&B class cities by targeting high-density zones within the city, which do not have competing retail outlets. With a focus to ramp up their operations in key up country markets, Acer has identified 75 new locations in C and D category cities.

According to General Manager, Sales and Marketing, Mobile & Display Products Group, S. Rajendran, Acer India, "Retailing presents a unique opportunity to communicate more interactively with its stakeholders- the consumers. Channels continue to be a major contributor to Acer's success worldwide. Retail has been one of the biggest success stories for us in the last one year. It has helped us to reach out to end customer in an effective and interactive manner. Product growth via retail in each of

the categories has also been an important factor for Acer's success. The focus in 2006 will be to grow with our existing partners at an even spread without cluttering the market."

Another major contributing factor to the growth has been the exclusive quarterly schemes conducted by Acer across the country for its retail channel. These programs have helped motivate partners to propel sales through the retail channel and build an important line of communication between Acer and the retail partner.

Apart from the schemes another factor have been the quarterly retail conferences where top retailers from across the country are taken to exclusive locations where significant interactive sessions are held with Acer management. These measures have helped the company streamline its retail operations significantly by closer integration and cooperation with the partner community.