Indian mobile ad mkt grew 27 p.c in 90 days

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InMobi, an independent mobile ad network, said that the Indian mobile ad market grew by 1.5 billion ad impressions (27 per cent) between October 2010 and January 2011 to 7.3 billion impressions monthly.

The finding is part of InMobi’s January 2011 Mobile Insights Report - India Market, said a press release.

Commenting on the study, James Lamberti, VP Global Research & Marketing at InMobi, said 2011 has initiated a massive global consumer transition to high-quality smart devices.

“This trend will define the next phase of mobile advertising growth for InMobi with smartphone impressions becoming the majority of our inventory globally,” he added.

Key findings for the Indian market include:

Indian mobile ad market grew by 27 per cent, gaining well over 1.5 billion monthly impressions in just 90 days.

Smartphone growth outpaced advanced phones and now represents 14 per cent of the overall market Smartphone impressions grew by over 44 per cent, now representing over one billion monthly impressions. Advanced phones represent 6.3 billion monthly impressions.

With 15 per cent growth in its impressions share, Nokia continues to be the top operating system in India with 34.5 per cent impression share Android, iPhone and RIM now comprise 1.3 per cent of the total market.

With 59 per cent market share Nokia continues to be the top manufacturer in India, followed by Samsung with 24 per cent impression share. These two competitors account for 83 per cent of total impressions served in the Indian mobile market SonyEricsson, LG and Micromax follow Nokia and Samsung on the top manufacturer’s list.

Atul Satija, VP and managing director – Asia Pacific at InMobi said the India mobile ad market continues to grow at a rapid pace.

“The sheer quantity of monthly impressions highlights the opportunity for advertisers to reach the masses via mobile media. Furthermore, a
44 per cent growth in smartphone impressions and 3G network rollouts indicate the future acceleration of media consumption in the region,”
he said.


Telecom policy to be forwarded to cabinet


The telecom department has said that the National Telecom Policy 2011 will be ready in a few weeks and sent to the cabinet for final decision.



"The National Telecom Policy (NTP) 2011 will be forwarded to the Telecom Commission for a review and thereafter to the cabinet for a final decision," R. Chandrashekhar, Secretary, Department of Telecom (DoT), informed.

"The government will unveil a national broadband plan that will lay a strong foundation for broadband infrastructure both for wireless and fixed line. This would require funds on a massive scale as the plan would be rolled out on considerations that would not purely be commercial," he added.

The primary effort of the NTP 2011 would be to maximize teledensity. It will lay down policy on all important issues such as licensing, manufacturing and spectrum availability.