Sybase Unveils CRM App for Blackberry Smartphones

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Sybase, an SAP company announced the Sybase Mobile Sales for SAP CRM for BlackBerry smartphones, a new ‘super app’ that delivers an integrated application experience on BlackBerry smartphones.

Sybase, an SAP company announced the Sybase Mobile Sales for SAP CRM for BlackBerry smartphones, a new super app that delivers an integrated application experience on BlackBerry smartphones. By extending the SAP Customer Relationship Management (SAP CRM) application to the expansive BlackBerry smartphone community, Sybase and SAP are making it possible for sales, service and marketing professionals to experience significant productivity gains through this super app.

According to the press release, the new mobile solution for BlackBerry smartphones from SAP and Sybase provides comprehensive access to up-to-the-minute SAP customer and business analytics data and the ability to seamlessly conduct workflow processes anytime, anywhere. Advanced features like instantaneous alerts via BlackBerry push technology, and integration with the BlackBerry inbox and calendar provide users with a super app experience on BlackBerry smartphones. Enterprises can also further exploit their IT i

nfrastructure investment by improving mobile worker productivity and efficiency, shortening sales cycles, and increasing visibility into performance.

By making available business-critical data on BlackBerry smartphones using Sybase Unwired Platform and the BlackBerry platform, SAP and Sybase are transforming enterprise operations to not only address the short-term imperatives of reducing costs and better decision making in the field, but also helping companies achieve differentiated capabilities in order to compete effectively over the long term.

According to research by leading analyst firm the Yankee Group, mobile CRM solutions have a more than 70 percent adoption rate among enterprise users, surpassing even traditional CRM options.

Sybase Mobile Sales for SAP CRM delivers the type of powerful experience our enterprise customers expect on BlackBerry smartphones, said Jeff McDowell, senior vice president at Research In Motion. We look forward to futu