Cooler Master Appoints Abacus as its National Distributor

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Cooler Master announced its tie up with leading IT hardware distributor Abacus Peripherals Pvt. Ltd., The brand owners of ZION memory modules, for distributing its affordable range of chassis and power supplies throughout India.

Cooler Master announced its tie up with leading IT hardware distributor Abacus Peripherals Pvt. Ltd., The brand owners of ZION memory modules, for distributing its affordable range of chassis and power supplies throughout India.

With this announcement, Cooler Master is reorienting its distribution strategy, segregating and creating product-wise differentiation between its two national distributors, namely Abacus Peripherals and Acro Engineering Company. Employing a two-tier distribution structure, Cooler Master plans to expand the business and penetrate the market even further banking on Abacus well spread network of more than 30 locations across India, serving 2300 plus channel partners. To create awareness for the brand in channel community, Cooler Master and Abacus will carry out marketing activities, which includes promotions, in-shop branding, road shows, sales schemes, etc.   

Crane Chen, India Country Manager, Cooler Master, said: We are pleased to announ

ce that Cooler Master has engaged Abacus Peripherals as our partner to widen our reach utilising Abacus large network and strong presence in the Indian market. The idea is to make our products widely available at retail counters in the market, so consumers can walk-in and experience them.

We are really excited to join hands with Cooler Master and add an important product category to our existing portfolio. With markets booming and niche sectors such as gaming, 3D animation, high performance computing, etc showing tremendous growth potential, there is an urgent need for quality peripherals. Our association with CM will helps us address this need immediately. Further, CMs products align perfectly with our current portfolio enabling us to offer well-rounded solution to our channel partners, said Umesh Modi, CEO, Abacus Peripherals Pvt. Ltd.

Cooler Master Chassis and Power supplies will be readily available with Abacus Peripherals starting from second week of Septembe