DELL Announces New Engagement Program for Storage Partner

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Dell India, in an effort to deepen its engagement with its partners launched a completely new initiative – Dell Consultive.

Dell India, in an effort to deepen its engagement with its partners launched a completely new initiative Dell Consultive - A Partner Storage Summit, an initiative to build conversations between the partners focused on storage solutions and Dells storage specialist. These summits will be organized on a regular basis with the aim of developing a loyal network of storageled solution providing partners by delivering a differentiated value-add to these partners and facilitating expansion into the storage market.

This first Council at Bangalore will bring together Dell and industry storage experts with 15 key partners of Dell, to discuss key storage trends, customer pain points, partner issues and strategies and the key Dell offerings from technology as well as partner business perspectives. The Summit also looks to create a platform for best practice sharing and discussing key pain points through partner case studies and interactive discussions.

Storage off

ers some of the biggest opportunities for business growth in the IT market and we believe we could help our partners become more profitable through a sustained understanding of storage solutions-selling. As organizations understand the importance of data management and increase their investments in implementing storage solutions, we believe Dells comprehensive portfolio of offerings offers us as well as our partners a tremendous opportunity in the market and initiatives such as the Partner Storage Summit are directed towards tapping that opportunity, said Harmeet Malhotra, Enterprise Solutions Marketing Director- Asia Pacific & Japan, Storage & Unified Fabric Solutions Marketing at Dell, while commenting on the initiative.

Pradeep Devaraj, Head of Dells India Commercial Channel Operations, said, The Partner Storage Summit is an initiative that validates our commitment towards a profitable partner community, as it will be an important platform to expand our join

t go-to-market opportunities, understand partner issues to help them manage their closure cycles faster and create an engaged solution focused partners pool.