ITC Infotech Ties-Up with Oracle

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ITC Infotech, a global IT services & solutions company and a fully owned subsidiary of ITC Ltd., has tied-up with Oracle to provide Loyalty and Marketing based BPO services.

ITC Infotech, a global IT services & solutions company and a fully owned subsidiary of ITC Ltd., has tied-up with Oracle to provide Loyalty and Marketing based BPO services. As per the BPO initiative agreement, ITC Infotech will have the non-exclusive license to use the Loyalty and Marketing program solution offered by Oracle.

Through this ITC Infotech is expected to expand its services to the BPO market globally. Oracles cutting edge offerings will support ITC Infotech in providing customers loyalty, marketing and customer relationship management (CRM) solutions in an outsourced business process model, said a press release. ITC Infotech, along with its partners can also provide services in the areas of loyalty strategy and program design, rewards and fulfillment, analytics, partner management, hosting, etc.

Commenting on the announcement, Tibor Beles, Vice President, Oracle Business Process Outsourcing, said Our BPO Powered by Oracle program focuses o

n creating and developing relationships to provide enhanced services to our end customers through working with BPO service providers that have deep domain expertise and strong execution capabilities. ITC Infotech has carved a niche in the loyalty and marketing services arena, and the new Oracle-based offering will be extremely well positioned to address a growing demand for comprehensive loyalty outsourcing services.

B Sumant, Managing Director, ITC Infotech, said, We are extending our value proposition on loyalty services to our customers by working closely with Oracle. Loyalty is a key growth area for ITC Infotech and we are witnessing significant traction in this area. Companies across the board are looking at enhancing customer relations and strengthening customer retention.