Mobile Marketing Association LATAM Announces September MMA Forum

• Email
• Print
• ( 0 )
• 

Considering the current opportunities and challenges for marketers in the present mobile market, MMA (Mobile Marketing Association) LATAM will hold its 2010 MMA Forum on September 2, 2010 in Sao Paulo.

Considering the current opportunities and challenges for marketers in the present mobile market, MMA (Mobile Marketing Association) LATAM will hold its 2010 MMA Forum on September 2, 2010 in Sao Paulo.

According to a press release, MMA Forum will feature a variety of renowned speakers and experts, who will discuss best practices for the mobile market, how brands can maximize this channel, how mobile technologies can become increasingly standardized and accessible when integrating mobile into an overall marketing strategy, as well as subjects on convergence and mobility.

The purpose of the event is for companies to exchange the experiences they accumulated by using winning mobility strategies, and to promote the mobile marketing ecosystem by identifying new opportunities and creating benchmarks for best practices to protect the consumer experience.

Marco Lopes, Managing Director for MMA LATAM, said, The Forum will place the entire mobile mark

eting ecosystem under the same roof at a time of fast adoption of mobility as a means to promote, sell and advertise products and services. It will foster knowledge and information exchange among MMA members and other attendees, through interactive agendas and case studies that provide insights into our fast-growing sector.

On September 2, agencies, advertisers, hand-held device manufacturers, carriers and operators, retailers, software providers and service providers are expected to gather in S Paulo in large numbers. MMA Forum S Paulo is presented by sponsors Gemalto, Microsoft and Alcatel-Lucent.