Oita Bank Opts SAS Marketing Automation on Teradata

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Oita Bank can now store six times the previous volume of data and process that data three times faster to meet ever-changing marketing needs with the help of SAS Marketing Automation.

Japan-based Oita Bank has selected SAS and Teradata to help revamp its business intelligence capabilities. As per a news release, Oita Bank can now store six times the previous volume of data and process that data three times faster to meet ever-changing marketing needs with the help of SAS Marketing Automation, Teradata Active Enterprise Data Warehouse platform, and the Teradata AccessNavigatorWeb query tool.

\"Building a new customer management system will enable Oita Bank to be more responsive to customers and develop more profitable marketing strategies,\" said Akihira Tanaka, Managing Executive Officer for Teradata Japan. \"The new business intelligence system will enable Oita Bank to be more agile in making decisions based on the analysis of both historical and current customer behavior, Tanaka added.

With the help of the new implementation, Oita Bank can continue to use its existing programs and other assets without modification. The company just ne

eds to move all assets to the most advanced data warehouse environment at a low cost, without interrupting business operations.

\"Optimizing SAS Marketing Automation on Teradata removes complexity and gives Oita Bank assurance that they can leverage the power of SAS Customer Intelligence solutions on an established enterprise-class database such as Teradata,\" said Keith Collins, SAS Senior Vice President and Chief Technology Officer.

Implementation of the Teradata AccessNavigatorWeb, a Web-based business intelligence tool for ad hoc queries and analysis, allows not only experienced users, but those with little experience, to access the data warehouse to get answers to their business questions, claims a company statement.

The Teradata AccessNavigatorWeb also provides an auto-scheduling feature, freeing users from routine work, so that they can focus on greater value efforts.