TAIT To Accelerate Channel Partners’ Business Growth in Mumbai

• Email
• Print
• ( 0 )
• 

Trader\'s Association of Information & Technology (TAIT), is looking forward to introduce new strategies and is closely working with its strong-headed committees and sub-committees to further improvise different types of channel probabilities.

In order to further strengthen channel business growth in Mumbai, Trader\'s Association of Information & Technology (TAIT), is looking forward to introduce new strategies and is closely working with its strong-headed committees and sub-committees to further improvise different types of channel probabilities. While talking to IT VAR News, Ketan C Patel, President, TAIT, enlighten the plans and way forward for the association.

Giving an insight on the issues faced by the association he said, TAIT is working on many issues but out of those the top 3 issues which are on priority are Channel profitability and viable business models of IT distribution and IT retailing, Bad debts and credit control and competition from our model retailers.

While giving brief on the remedial measures adopted by association to overcome these issues, he said, We have held series of channel meets and have circulated a guideline of the best practices to be followed by the channel.

We have been discussing with principal companies to evolve a model which will help leverage the strength of small SIs and retailers. Apart from this, TAIT as an association has become an arbitrator and can officially act as arbitrator in case of any disputes and bad debts and give a verdict. The channel partners have only to print the TAIT arbitration clause. We are urging the channel to reduce credit and move to the cash and carry models.

He further informed that they are in process of finalizing MAP (Member Advantage Program) and TAIT assurance circle which will help in having common service level agreement, common branding. The TAIT assurance circle will also give credibility to the retailer in front of the end customer.

To ensure that there is no Reducing Profitability, he made his point and explained, Profitability is very difficult to control and self discipline can only work. We are educating the channel on the same and the cash and carry model is