DIRECTV Drives Business Performance With Teradata Active EDW

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One of Teradata Corporation customer DIRECTV has decided to expand its Active Enterprise Data Warehouse (EDW).

One of Teradata Corporation customer DIRECTV has decided to expand its Active Enterprise Data Warehouse (EDW). The new active system will be implemented in the television service company\'s new data center in Phoenix.

\"We\'re able to measure our performance and know instantly whether we\'re meeting our goals in any area throughout the day, and to take action when it\'s needed,\" said Jack Gustafson, director of data warehouse, DIRECTV. \"We use the information to drive our business in the areas that matter most to customers, such as installations, competitive offers and retention, he noted.

To provide near-real time information about DIRECTV customers to contact call-center agents the initial implementation of a Teradata Active EDW was made. It resulted in reducing customer churn to the industry\'s lowest, 1.53 percent. The initial implementation also provided for the consolidation of disparate data marts into a centrally managed d

ata warehouse.

\"Companies such as DIRECTV that make it their business to know their customers are the most successful in building loyalty, getting repeat sales and gaining a better understanding of what the target market really needs,\" Christian Rodatus, vice president for sales in the communications, media, entertainment and utilities industries, Americas region, Teradata Corporation, said.