Sushil Bandi, Country Manager, WD on Channel Roadmap, Future Plans, Strategy and Focus Area for 2010

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Western Digital (WD) recently tied-up with Redington India Pvt. Ltd. to strengthen its channel base in India. With this move, the company is expecting remarkable growth in its success path in India market.

Western Digital (WD) recently tied-up with Redington India Pvt. Ltd. to strengthen its channel base in India. With this move, the company is expecting remarkable growth in its success path in India market. Giving an insight about this tie-up, Sushil Bandi, Country Manager for the Indian sub-continent, Western Digital shared his views in a te-te with Jalaj Roy Choudhury. He also discussed companys latest product & solutions focus area for 2010, companys growth strategic tie up and with other important information, in the interview. Given below are the excerpts from the interview :

Jalaj Roy Choudhury: What all products, services and solutions are you offering?

Sushil Bandi: WD provides products & solutions across the storage spectrum for its end users. To begin with, we have a vast portfolio of External storage solutions that are categorized into Desktop, Desktop for Mac, Portable, Portable for Mac, and Network storage solutions.

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Internal storage range offers Desktop, Mobile, AV and Enterprise storage products that also include recently launched VelociRaptor 600GB. These are followed by the Home Entertainment range comprising of media players, portable media players and DVR Expanders. This range also features our popular WDHDTV Live. Finally, we have the Solid State Storage range that offers desktop and mobile SSDs and embedded systems. Further, we also offer bundled software and web-applications like WD SmartWare and WD Photos that enable users to do more with their digital content and keep it secure.

JRC: What will be your main focus area for the year 2010?

SB: Our main focus will be strengthening our channel network in the country, especially in the tier 2 & 3 cities. The inherent growth potential in these cities is evident, and we are confident that it will boost our sales volumes. However, there is much to be done in tier 2 & 3 in terms of customer outreach. Tapping th