Zee Studios Utilizes Navteq’s Mobile Advertising Solution

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Navteq, provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, has associated with Zee Studios, India’s premier English language movie channel.

Navteq, provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, has associated with Zee Studios, Indias premier English language movie channel to provide its Media Solutionsand mobile ad network. The association is believed to help Zee Studios to promote its upcoming movie schedule to Airtel mobile users.

Navteq has a long history with Airtel, said Christopher Rothey, vice president, advertising, Navteq. We know the power of mobile advertising and believe it can actually help enhance the user experience of a new generation of applications and products throughout India, he added.

Mobile users are downloading an Navteq application to browse Zee Studios scheduled film broadcasts. After downloading the application, consumers could click on movie titles to view synopsis and movie critiques. This enables a calendar synch option which set reminders for movies users are interested in watchi

ng.