Cisco Intros Partner Demand Center to Boost Channel Partners’ Profitability

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Cisco announced the launch of the Cisco Partner Demand Centre, an organisation designed to help the company\'s channel partners increase the speed and efficiency of their marketing activities.

Cisco announced the launch of the Cisco Partner Demand Centre, an organisation designed to help the company\'s channel partners increase the speed and efficiency of their marketing activities. The centre will offer channel partners integrated demand-generation services through highly tailored marketing tools and expertise including instant access to support from Cisco. The Partner Demand Centre will help all Cisco channel partners that target small to midsize businesses to accelerate their growth by providing them with the tools and information they need to win and retain new business.

\"Effective marketing is integral to helping our partners win business, but many have limited budgets, resources or marketing expertise,\" says Thierry Drilhon, vice president, worldwide partner organisation, Cisco Europe. \"Cisco\'s Partner Demand Centre provides our valued partner community with unparalleled access to our co-marketing engine, Partner Marketing Central. It also brings tog

ether specialist marketing skills, resources and co-marketing funds that will help create unique campaigns and stage successful events. By equipping partners with the tools they need to generate as many leads as possible, we are putting them on a course for sustainable but ambitious growth.\"

The Partner Demand Centre is available to all Cisco channel partners, with additional benefits for those signed up for Avant Garde, Cisco\'s pan-European partner enablement initiative. All Avant Garde partners have access to a Cisco client manager and marketing assistance, and Avant Garde Plus partners are also eligible for bespoke campaign execution and support. All other channel partners will benefit from access to M-concierge, a call centre service that provides guidance on the resources available to them. In addition, channel partners enrolled in the Partner Development Funds initiative, which makes quarterly payments to qualifying partners based on their sales of Cisco Small Bu