Interview

HP ushering in the digital printing revolution ...

HP ushering in the digital printing revolution ...

While talking to ITVAR NEWS, Puneet Chadha, Dir
Read More >

READ All

Analysis

Cloud makes small business look big...

Rajesh Rege, Senior VP, Data center and Cloud b
Read More >

READ All

Making IT Infrastructure Last: Unlocking Potential with Services

Posted on June, Friday 11, 2010 By GB Kumar, Senior VP Cisco India

Responsible businesses are constantly challenged to find ways to cut costs, improve profitability and maximise returns for investors.

Responsible businesses are constantly challenged to find ways to cut costs, improve profitability and maximise returns for investors. Another significant social responsibility of companies is their environment-friendliness ensuring the smallest possible carbon footprint is kept under consideration. With business infrastructure purchase and maintenance high on a list of unavoidable costs for a business, it is absolutely critical that businesses ensure that their infrastructure is robust and remains relevant to their business for as long as possible.

This is even truer and even more difficult when it comes to the IT infrastructure of an organization. While there was a time when businesses could afford to buy the latest and best technology, today the focus is more on discerning the value that a device, application, or solution can bring. In the recent times, companies have even preferred to buy in to less capital-intensive offerings like services to unlock greater potent

ial from existing technology. As was expected in the last financial year, Indian companies expenses on fixed assets rose by only seven percent, a modest figure when compared to the previous years growth of 37 percent.

A school of thought believes that IT in itself does not offer a competitive advantage to a business, simply because every other person or entity has access to the same commercially-available technology solution. The true competitive differentiation for the business lies in the creative application of suitable solutions for business problems. When an OpEx investment in licensing or activating certain elements of technology architecture can unlock greater value than a whole new CapEx outlay, it provides the business with motivation to uncover the hitherto unexplored capabilities of their infrastructure.

Coming back to the point about IT being an enabler of a cost advantage, the above illustration holds true even in the case of new technology pu

Discuss this Story

 


 Add a Comment

Reload Image



"ITVAR News welcome comments that advance the story directly or with relevant information. We try to block comments that appear to be spam or use offensive language. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of IT VAR News or Techplus Media. We cannot be held responsible for error and authenticity of details associated with comments. IT VAR News does not endorse the products or its specifications."

 Comments