Eli Sasson, President, Minicom on Company’s focus on significant IT markets in India…

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Eli Sasson, President and Founder CEO – Minicom, provides IT VAR News with details about its various offerings and plans for the Indian market.

Minicom is looking to add resellers and system integrators in various regions of India in order to expand its presence in this part of the world. Minicom Advanced Systems recently launched solutions for increasing IT efficiency and building successful IT infrastructures. Eli Sasson, President and Founder CEO Minicom, provides IT VAR News with details about its various offerings and plans for the Indian market.

Jalaj Roy Choudhury: What all products, services and solutions is Minicom offering?

Eli Sasson: Minicom is a global leader of IT management solutions for data centers, server rooms and rack environments. Minicom provides Access Management solutions (AccessIT), KVM and KVM over IP switches, KVM extenders, as well as KVM/IP technology and components for OEM customers.

JRC: Recently you have launched solutions for increasing IT efficiency, how do you identify the challenges faced by IT managers and design solutions accordingly?

/> ES: IT managers today face a complex and challenging situation. The modern data center usually includes many types of servers as well as several types of switches, both new and old. The IT managers job is to ensure 24/7 uptime, or as close to that as possible. System crashes in the data center are potentially disastrous given todays expectations of 24/7 uptime, and short resolution time is essential. AccessITs speed makes a significant difference when a server is down. IT managers save critical seconds off downtime using single sign-on. Mission critical applications are restored quickly, with minimal disruption of workflow. With the inclusion of single sign-on and exclusive mode, users of AccessIT can now enjoy even more peace of mind when it comes to security. IT managers love that they can get the system up and running in hours rather than days or weeks, and that there is a short learning curve for new personnel.

JRC: What kind of potential do you see in the In

dian market? Is the market saturated or wide open for new opportunities?

ES: India today represents one of the hottest IT markets. India has a mix of industries that need modern, up-to-date IT infrastructure. The traditional heavy industries are highly dependent on IT, as is the government, transportation, telecommunication and the growing software-based industries in India. Each segment and the whole country together present huge challenges and huge opportunities in terms of building and improving the IT infrastructure. Minicom, with its Real Needs approach, can help the IT manager to add new state of the art solutions on top of existing equipment, maintaining past investment while modernizing the IT infrastructure.

JRC: What specific marketing strategies have you adopted in the past two years? How has each strategy affected sales? What Strategies are you currently using to take on competition from other players?

ES: Minicom places the cu

stomer in the center. Some vendors come with a one stop shop concept, pushing the customer to buy everything from same vendor. However, looking at real life cases, we find that most data center have been built over long periods of time, and now include equipment from many vendors. Mincom\\\'s solutions are designed to work with any server, any KVM switch, and any power switch from any vendor. With this approach, Minicom saves huge amounts of money to customers. The customer can get the best of breed of each type of equipment: various servers, best power switch, best KVM switch and manage them all by the best management system AccessIT by Minicom.

JRC: Kindly provide details about your distribution channel strategy and global presence?

ES: Minicom is selling through distributors, resellers and system integrators while maintaining close contact and support with our end customers. Minicom is based in Israel with regional offices in USA, Europe and China. In

India, Minicom is represented by Emarson IT Solutions.

JRC: Are you looking for channel expansion?

ES: Minicom strives to maintain a balanced channel in each territory as to have enough and variety of channel partners without saturating the market and creating internal competition. Specifically in India, Minicom is looking to add resellers and system integrators from various regions, to complete and improve our coverage of this market.

JRC : What are the segments that you are targeting for your products?

ES: Minicoms products are targeted at all types and sizes of data centers and server rooms from small server room having few number of servers to SMBs and up to Enterprise level data centers with hundreds of servers.

JRC: Are you planning to focus on B and C class cities?

ES: Minicom will focus on any area in India that has a significant IT market. With our representative in India, Emarson IT

Solution Minicom can access any region and any city.

JRC: What are your future plans?

ES: Since its inception in 1988, Minicom has always been innovative and a leader in the markets it caters to. Minicom will continue with this approach and will adapt its product offering to the changing IT environment.

JRC: Any message for the channel community?

ES: Minicom believes in true partnership with our channels and in providing fair margins to the partners. Minicom invites channel community at all levels to join us and become a part of ours.