Rich Internet Application -The Next Level Internet Experience

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Rich Internet Applications (RIA) offers the next level of Internet and high definition user experience. Rich stands for the broad set of media supported by RIA\\\'s multiple fonts, vector and bitmap graphic files, animations, online conferencing; audio an

Rich Internet Applications (RIA) offers the next level of Internet and high definition user experience. Rich stands for the broad set of media supported by RIA\\\'s - multiple fonts, vector and bitmap graphic files, animations, online conferencing; audio and video. RIA based websites would deliver a rich, interactive and engaging Web 2.0 experience. Another major advantage is that no page refresh is required. Consequently, RIA is garnering a lot of interest by each passing day.

Research and advisory firm Gartner anticipates that by 2010, over 60 per cent of new projects will include RIA technology. ZapThink, another leading IT advisory and analysis firm, predicts that the RIA space will grow to become a $3 billion market by 2011.

In today\\\'s global business environment, where customers are more demanding than ever and brand loyalty is increasingly difficult to obtain, deeper customer engagement is integral to an organization\\\'s success. RIAs find their

use in various verticals such as e-commerce, news and current events, maps and location finders, e-learning, entertainment, productivity applications and so on. RIAs can engage customer and make customer interactions compelling, dynamic, and useful. Enterprises are increasingly recognizing the value customer engagement brings to their businesses.

Richness of the media also boosts margins. RIAs not only help to make better designs and configurations, but also enables organizations embed contextual help into applications. And there is a huge demand for the help features. This makes the mention of Flash a must since Adobe Flash Platform is the leading solution for building rich Internet applications. It is indeed here to stay forever because information exchange on any sort of media or platform is bound to take place for all times to come. Flash is the world\\\'s most pervasive software platform, used by over 2 million professionals and reaching 99.0% of Internet-enabled