Samir Shah, Director, IPG, HP India on new initiatives for partners…

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Indian IT industry off late has had faced the brunt of global meltdown. Even companies like Hewlett-Packard\'s Imaging and Printing Group (IPG) were at the receiving end. However, the vendor is now back on track, thanks to its innovative marketing strategies. Samir Shah, Director - LaserJet and Enterprise Solutions, Imaging & Printing Group, HP India in an interaction with Jalaj Roy Choudhury highlighted some of its new initiatives.

IT VAR News: What was HP Indias objective behind introducing a new global business unit, Managed Enterprise Solutions and making it a part of IPG?

Samir Shah : As a part of our strategic approach to address customized needs of large companies, HP recently established a dedicated global business unit, Managed Enterprise Solutions (MES). This unit aims to further fuel the growth of Managed Print Services (MPS) in India.

The division is structured to streamline our approach to the market opportunities, and ensur

e that direct customers receive the most comprehensive suite of customizable services, software and solutions integrated with HP\'s complete portfolio of intelligent devices.

ITVN: Kindly divulge details of channel engagements for MPS unit?

SS: HP is enhancing its channel-led MPS with select channel partners, known as Office Printing Solutions Partners, wherein the company makes a greater investment in business tools and programs that enable reseller partners to offer MPS to customers.

In addition, the enterprise business division has launched new products and solutions for enterprise customers in India to accelerate customer business results. This was supported by the largest ever rollout of new workflow solutions for key segments, including the public sector, services industry including BFSI, and the manufacturing & distribution industry.

ITVN: What is your distribution channel strategy?

SS: HP has witnes