Takakiyo Fujita, GM, Marketing, Sony India on latest product offerings, channel expansion plans and

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Exceptional marketing skills of Takakiyo Fujita has played a very instrumental role in developing and establishing Sony as a premium brand in India.

Takakiyo Fujita, General Manager, Marketing, Sony India; the Indian vertical of the Japanese major Sony Corp is associated with the company for the last 20 years. Fujita is currently heading product marketing, marketing communications and sales of SE and IT products.

In an interaction with IT VAR News, Fujita provided an insight to Sonys latest product offerings, its channel expansion plans and much more. Following are the excerpts.

IT VAR News: Can you throw light on Sonys latest offering?

Takakiyo Fujita: We have recently introduced W, S and T & H series of Cyber-shot cameras with innovative Sweep Panorama technology. With this technology, the camera can continuously shoot at a high speed, and then seamlessly stitch the images together with automatic position adjustment to c

reate one stunning panoramic image in as fast as 3 seconds.

ITVN: What are the segments that you are targeting for your products?

TF: Trendy youngsters who want not only technologically superior cameras but also gadgets which add a dash of style to their personality.

ITVN: What initiatives are you taking to tap the Indian market?

TF: We are following the three pillars strategy for Sony India that includes Technological Advancement, Channel Expansion and Effective Marketing. We believe in providing our customers the best in technology and style. Our products stand out from the rest due to cutting edge technology and state of the art design. Another attribute of our brand is \\\'maximum reach\\\' to our target consumer through channel development which will see us strengthening the wide distribution network of Sony branded stores and dealers. We have also doubled the number of Photo Channels recently to increase our reach to dis