Prospects for Printers in Eastern IT Market

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Though panted during the period of recession, the printing industry shows positive trends in the new year.

The recession has slammed sales of printers and printing supplies as hard as it\'s slammed most other technology sales. In fact, according to IDC\'s latest numbers, the overall worldwide hardcopy peripherals market declined 21 percent year over year in 2009 to 24.1 million units. But vendors came up with different strategies and schemes to push up the sales during this tough scenario. Moreover, printers have made a rapid technological advancement in the recent years. The printer, although has been around for years, has become more affordable for customers these days because the bad economy has led vendors to offer both cost cutting and productivity enhancements. Since the requirement for the printer has no substitute and therefore the need for the printer will be there forever. It will be a constant need of all the verticals, whether corporate or SMBs or end consumers. We at IT Price VAR, are surveying the dealers, resellers and solution providers in the Eastern region about how the pr

inter market is doing in the region, how is the demand, what are the market opportunities, which segment is demanding more and what will be the future of the printer market.

Vishal Bagrodia, Corporate Sales Manager, Balaji Solutions P Ltd, Kolkata, said, \"According to me HP is the best printer brand because of its quality and also it is the most preferred brand by the consumers.\" Talking about the demand of printers in the region he said, \"The demand for printer is growing day by day and in fact there is constant increase in demand for high end printers as well\". Talking about the segments that are booming, he said, \"Earlier the demand was uniform from all the segments but these days a lot of demand is coming from governmental and educational sectors as well\". Lastly talking about the market opportunities and future of the printer market, he said, \"There are great market opportunities for the printer market because the market is very huge and the demand is als

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