Saurabh Bhatia, CBO, Vdopia on increasing penetration of Online live streaming and monetization…

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Vdopia offers Video Ad Network and Video Ad Platform that targets Indians across the world. It provides advertisers opportunity to advertise on the most premium online video content available on the internet. With increasing penetration of online video, company is offering platform to monetize.

Saurabh Bhatia ,Chief Business Officer, Vdopia talks to Pragya Gupta on the opportunities for online live streaming platform for publishers and advertisers in the Indian market and company\'s plans and offering in this space

ITVARNews: What is the main thought process behind the online live streaming of cricket matches and news?

Saurabh Bhatia: Working with online content owners for quite some time made us realize the value of content in areas like cricket&news. There was also a request from our publishers for providing them a solution in those lines. Thats how the concept of live streaming of cricke

t on board was developed as we worked with Ten Sports for India-Australia series and Nimbus for India Sri Lanka series. Today we not only deliver an amazing reach within audience vis-a-vis television but also provide absolute measurability. The interactivity we provide through our cutting edge technology - V-Live has been a great success. No player in the world has come close to the interactivity features we provide to the Brand advertisers.

ITVN: Shed some light on the technology used and how it works in Indian conditions?

SB: We developed the V-Live Technology which enables live streaming ad insertion. This technology can be used for any live streaming event with interactivity features like clickable ads, geotargeting, dynamic ads, Talk2Me features, etc. We have successfully tested and implemented these features with our leading partners like Cricket Nirvana and Ten Sports. The content syndication to reach through a wider audien