A. Rajkumar, Country General Manager, Fujifilm India on strategies to tap market...

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These days the digital camera market is definitely gaining momentum at a very rapid pace and the competition between players is at all time high. Therefore to catch up with this ever growing market, Fujifilm has launched its 14 new digital camera models. A Rajkumar, Country General Manager (DSC), Fujifilm India, provides IT VAR News a deep insight about the latest product offerings by the company, its strategies.

IT VAR NEWS: Pls shed some lights on your latest product offerings? Which of your product is doing good and why?

A Rajkumar: We have 14 new AMJ models with a variant model option of 12 MP or 14 MP with 3x or 5x or 10x or 18x or 30x optical zoom. All models including our entry level starting from Rs. 4,999/- has HD Photo and HD Movie features. Free bundle value pack of 2 years warranty, Memory cards, Pouch, charger is bundled across all models. We have five series of A /J /Z /F / S with variant models fitting to the above mentione

d spec option. Currently A / J and S series is doing very well. Z series and F series have picked from last qtr.

ITVN: What are the segments that you are targeting for your products?

AR: We have products categorizing to all customer segments. We are differentiating the channel partners with their customer footfalls and according offering the model mix which enables us to reach all type of target audience.

ITVN: What is your current channel strength and how many branches do you have all over India?

AR: We have presence in Photo channel, Camera specialty stores, CE channel and Modern Trade. We have regional office in 4 metros. We have distributor representation in almost all the Class A and B towns in India. We are reaching C class towns during this and next qtr.

ITVN: What i

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