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Kottayam is popularly known as the city of letters, because it is the house for all most all newspapers and magazines. Here also situated various educational institutions. So, while selecting this city for opening their exclusive brand shop, Micro Star International (MSI) is calculating something big in mind and chooses the heart of the city for their outlet.

Recently, MSI opened an exclusive shop at Pulimootil Arcade, K K Road, Kanjikuzhy, Kottayam, which offers all range of MSI netbooks notebooks, product for entertainment and gaming, etc. The city of letters offers good opportunity for MSI partner to target education vertical.

Lack of product awareness among retailers is the biggest obstacle for the low demand. Filling this vacuum, the MSI exclusive brand-shop enables consumers to get detailed product literature. Besides, the trained personnel will clear the doubts of customers by providing detailed information about the product. This will help consumers to select the right product. Moreover, the menu will help them to get a clear picture about the configuration of their preferred model.
According to Tony Yang, Managing Director of MSI India, Among the Indian markets, Kerala comes the top most position because of the high potential lies here. Our new shop will provide Keralites a unique experience in shopping, because they can touch and feel the uniqueness of our netbooks and notebooks.

The consumers who buy products in the month of March can make away with freebies like Notebook bag-pack, optical mouse, keyboards, etc.