Nokia Rolls Out Main Bhi Coach for Cricket Lovers

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Nokia\'s \'Main Bhi Coach\' is a campaign that opens up an interactive channel between Nokia, KKR and its fans across the country.

Against the backdrop of a cricket loving nation gearing up to welcome the third season of Indias most extravagant cricketing bonanza - the Indian Premier League 3, Nokia India and Kolkata Knight Riders today announced the Main Bhi Coach consumer campaign. The consumer engagement program, unveiled jointly by Mr. D. Shivakumar, VP and Managing Director, Nokia India and Shahrukh Khan, is an innovative way to involve cricket lovers across the country to be a part of the IPL cricket action.

Main Bhi Coach is a unique campaign that opens up an interactive channel between Nokia, KKR and its fans across the country. It lends a great opportunity for consumers to interact and perhaps even influence their teams gameplay. Consumers can send advice and tips to the KKR team on strategy, line-up, tactics, style, almost anything that can help clinch the title. The winning entries will get exciting prizes including an opportunity to spend time with the king of Bollywood, Shahrukh Khan on the

sets of his latest movie.

Speaking on the occasion, D. Shivakumar, VP and Managing Director, Nokia India said, Nokia and Shahrukh along with Kolkata Knight Riders have provided some very exciting moments to the Indian cricket lovers. Main Bhi Coach is an interesting and simple consumer campaign aimed yet again at connecting people to their passions. The campaign has been innovatory designed to engage the entire nation, by providing them an opportunity to be a part of the action on the pitch. I am confident that this initiative will strike a chord especially amongst our youth audience; helping them to connect emotionally with Nokia as well as provide pragmatic support to the KKR team.

Commenting on the association with Nokia, Shah Rukh Khan said The Nokia-KKR association goes back a long way and further strengthens with every cricketing season. We share common beliefs and will continue to strengthen our relationship while giving our fans an entertaining cricketing