SOA to Reap Better Profits

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Finally the application design set is coming to mainstream for organisations but selling an SOA solution still needs careful approach and client understanding...

Service Oriented Architecture (SOA) deployment is a reality in many industry verticals today. The CIOs, CTOs, and IT managers are convinced about the technology solution, and are adopting it more easily than ever. In fact BFSI and Telecom are the two major verticals that have seen the benefit of deploying the set up.

Talking about the high acceptance rate in these segments, Dhruv Singhal, Sr. Director, Fusion Middleware Sales Consulting, Oracle India, says, SOA is a platform offer multiple benefits to BFSI vertical. Lets take a simple example of SMS Apps in banking environment. The SMS notification can be utilized for multiple applications and its very easy for them to do it. When we do any online merchandising automatically without any delay SMS reaches you updating withdrawal or deposit in your account. This is just an example but the applications can be used in multiple objectives with faster business profits. In fact Oracle has deployed some solutions to customers like I

CICI bank, HDFC, RBI, CitiBank etc. The company is working closely with Wipro and HCL they are the system integrator partners. For Oracle deploying SOA through partners I a the main business model. So besides integration partners, it also has other Tier1 and Tier2 ISP partners to deploy its solutions.

Not just that, when it comes to Telecom, which is a newer customer base, Mr Singhal emphasises, For new operators in Telecom those who dont have any legacy with them, they can utilize SOA for effective business operations. SOA is beneficial when you have more numbers of applications and you cannot afford an infrastructure and complexities to provide services to your customers. In fact he feels that manufacturing is another segment which can benefit from SOA deployment include manufacturing segment. With IT systems taken care of through SOA, businesses in manufacturing industry can actually focus on their core business strength and improve productivity. According to Mr Singhal,