Debasis Chatterji, CEO, Netxcell Limited on market opportunity for VAS in the Indian telecom market.

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As an application service provider, Netxcell is ready with its latest offerings to tap into the growing demand for value added services from consumers. It is creating platforms and capabilities to the telecom operators, and enterprise clients to integrate innovative services into their networks. Dr Debasis Chatterji, CEO, Netxcell Limited talks to Priyanka Bhattacharya about the market opportunity for value added services in the Indian telecom market, and what the company is doing about it.

ITVN: How is the market for mobile value added services evolving in India?

DC: VAS market in India is crowded with a lot of players claiming to be offering similar services. While the fact remains that most of these players have not developed products of their own, it is contradictory to what the mature markets have to offer since most of them concentrate on developing of products and services themselves rather than tr

ying to just do a commissioning job. We are respected in the industry both within India and abroad for the technological advantage we carry as all the products are self developed. Hence, maturity is still a challenge in the Indian market while sales and revenue is still a distant dream.

ITVN: What is very specific in terms of application needs amongst Indian customers?

DC: With rapid growth in the number of service providers and increasing competition in the telecom industry, customer experience has emerged as one of the important differentiating factors for the service providers in increasing their subscriber base. The challenges are immense in these areas of education, culture and healthcare. Social networks have brought customers closer to each other and made them more vocal about their choices. Multipurpose devices that combine voice, video, Internet access, content and applications that alter our lifestyles are the prime dema