Samsung Launches 16 New Cameras

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Makes the entire camcorder range Flash based; adds seven new models...

Samsung India unveiled its 2010 Digital Imaging (digital camera and camcorder) lineup in the Indian market.. Samsungs new 2010 digital camera range has models across the ES, PL, ST and WB Series, with each series having its own differentiated features. The new  digital camera range includes for the first time Made for India models that are dust proof and moisture proof; Dual LCD models in the more affordable PL series, as well as the waterproof camera, WP10. The Company is also for the first time showcasing its ultra portable NX10 Hybrid Digital camera model that contains intelligent features to put professional quality images within reach of the amateur photographer.  
 The new 2010 series of digital cameras and camcorders represent the Companys commitment to taking consumers to the next level in terms of innovation and performance in digital imaging, be it our flash memory based K series of digital camcorders or our new Made for India ES series of digital cameras. states Mr.

Ravinder Zutshi, Deputy Managing Director, Samsung India Electronics. 


The Company announced the launch of its revolutionary ES73 model, which is the countrys first digital camera equipped with an Indian language (Hindi and Tamil) menu as well as an Anti dust and Moisture proof feature. This 12MP Digital camera with a 5X optical zoom, features a special night mode that has three differing intensities of flash to ensure that the images are in perfect balance. This model will be competitively priced at approximately Rs. 7,990/-. In the PL series, the PL100/PL150 are 12 mega-pixel Dual Display cameras that enable the consumer to shoot a self-portrait or profile picture with ease. The PL100/150 cameras have a front 1.5 LCD while the rear LCD is 2.7/3 230K respectively. While the PL100 is priced at Rs. 9,990/, the PL150 is priced at Rs.11, 990/-. 


The ST5000 series (ST5000/ST5500) is the ideal solution for consumers in search of an easy-to-use, pocket-siz