IBM Empowers Digicable To Boost Cable Industry

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IBM will support the integration of Digicable’s digital media content delivery...

IBM announced that Digicable, cable and broadband distribution player in India, has signed a 10-year strategic outsourcing agreement with the company at an initial outlay of Rs. 380 crores (U.S. $83 million). This is one of the most significant deals signed by a Media and Entertainment company in India.   


As part of this agreement, IBM will support the integration of Digicables digital media content delivery and value added services applications with its core business technologies and processes. This integrated approach will enable Digicable to provide superior and personalized service to its subscribers.  


With a strong focus across all segments of the media and entertainment industry, IBM has the deep business insights and technology know-how to help Digicable solve complex business problems and build a more intelligent enterprise by accelerating the transformation of their business. The deal with IBM will see alignment of key strategic business

and IT objectives to ensure greater leverage of technology investments for the exponential growth planned by Digicable. 


More specifically, IBM will enable Digicable to manage its business processes better and help enhance revenue per subscriber by facilitating the launch of Value Added Services (VAS) such as Video-On-Demand, Push-VOD, Interactive TV, Internet Service on TV, and gaming and telephony. Digicables digitization initiative will also provide its customers with access to more channels with better picture quality and sound. 


As part of the agreement, IBM will provide IT infrastructure services, network support, application maintenance services and security services.  IBM will leverage its strength in hardware and software solutions - to assess and help optimize operations for Central/Remote Head Ends and physical/digital assets. IBM will also implement and manage core applications and services, including B2B/B2C and employee Portals, vouche