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S Tel ,a joint venture between Siva Group (formerly Sterling Infotech Group) and BMIC Limited, a subsidiary of Bahrain Telecommunications Company (Batelco), announced its plans to launch its GSM mobile services in India. The company will commence operations beginning with the Himachal Pradesh telecom circle where services are expected to be launched within this week. Telecom circles for which S Tel has licences are Odisha, Bihar&Jharkhand, Jammu&Kashmir, Assam and North East.


To cater to the needs of its target segment, the company announced tariffs that aspire to make the Indian consumers life simple since they are easy to understand and transparent with no hidden surprises. The company launched two most preferred tariff plans which will charge the consumer @ 1 paisa/ second and 50 paisa/ minute respectively, both for STD and Local outgoing calls.


Speaking on the occasion, P. Swaminathan, Director, S Tel and President, Siva Group, said, The goal of Siva Group is to make advanced technologies work for the benefit of the common man. We are committed to creating an efficient business model aimed at community welfare. Mobile telephony is without doubt the most explosive development in the Indian infrastructure history. With the number of mobile users expected to double by 2015, we are now entering another exciting phase in telecom growth. The six circles that S Tel is entering in, is where the next wave of growth lies. We are excited to be playing our part in the growth of this critical sector contributing to Indias economic growth and competitiveness.


Speaking on the occasion, Shamik Das, Chief Executive Officer, S Tel said, The six growth circles with a population of 226 million people provide us an opportunity to deliver a tailored, relevant value proposition. Launch of S Tels services will enhance mobile penetration in these circles and rapidly bring benefits of technology and communication networks to people in these regions.


Our brand values of uncomplicating and demystifying telecom to the Indian consumer will resonate in everything we do be it our tariffs, VAS, customer care or distribution. Our value proposition is an honest brand that speaks the language of the local people, product and service offering that is simple & transparent, customer care that is sensitive and swift, a network that is congestion free, reliable, provides superior voice clarity and a distribution network that allows product accessibility at consumers doorstep. Through a combination of these and our best-in-class partnerships, we intend to positively impact the lives of people in these circle, he added.


V Srinivasan, CEO, Siva Group and Peter Kaliaropoulos, CEO, Batelco were overjoyed at the launch of S Tels services. V Srinivasan, said, With S Tel, we have added yet another feather to Siva Group. The venture will leverage Siva Groups telecom lineage as well as Batelcos diversified experience as an integrated telecommunications operator with operations in 7 countries. Excited about S Tels launch in India, Peter Kaliaropoulos stated, India being the worlds fastest growing mobile market and a huge untapped population offers tremendous opportunities for growth.


Besides a robust traditional distribution network, S Tel will leverage Non Traditional channels (NTCs) to make its products available at the consumers doorstep. NTCs will include business units such as insurance agencies, cable operators, courier services & Ground Panchayats that are characterised by high customer interaction touch points.