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Information is key driver for small organizations and while moving through the trough of the business, even small companies realized the meaning of securing the data. Ajay Verma, Director Channels, Symantec India explains that SMBs have emerged as growth fueling vertical for the company so much so that it has devised a complete business plan to meet the specific demands of this category.

According to Verma, the biggest challenge lies in educating the mass. Security is the next step in IT adoption. We will focus on making small enterprises understand the criticality of a secure infrastructure is the key, yet a challenge, he said.

There is a need to effectively and efficiently managed backups as data volumes grow. Data should protect through automated, event-driven backups. But the rate of adoption and increase in technology spend has been steadily increasing over some time which clearly indicates that SMBs need to address these issues to increase their competitiveness. In order to guard against these risks, growing businesses need more than simple antivirus solutions, multiple layers of protection, but without straining budgets, resources and schedules. All companies share the potential risk of having a data breach because of the actions of former employees.

Downturn an upturn:
The recent times have brought greater attention to protection of organizations most critical assets i.e. information. It has also led to a changed scenario on threat vectors and attacks are becoming directed increasingly at IP and identities. Across industry segments there has been enhanced understanding of this vulnerability and organizations have invested in strengthening their security posture. As stated earlier, this has been across segments, with pronounced adoption in segments where the information value is higher. SMB is a significant contributor to our revenues and we see continued strength in the same.

Symantec Partner Program:

The Symantec Partner Program is designed to deliver a long-term, profitable as well as a symbiotic partnership which would also help the partners develop revenue opportunities and secure new business.
Symantec is a channel driven company and we are very dedicated to providing partners with increased opportunities for selling a broad portfolio of market-leading security and availability products to their customers. Keeping this in mind Symantec announced a series of new programs and promotions for its partners earlier this yearthe Survive and Thrive Management Series, Symantec Real Deal Promotion, and Symantec University for Partners. These programs will offer partners special training, tools and financial incentives to help partners capitalize on the market opportunity for Symantecs industry-leading security, data protection and availability solutions.
They are two forces which are acting upon the community at this juncture.
Financial revolutionary process where in partners need to be focused on creating value and creating specific propositions. These will propel the industry and community on its own.
Present Economic condition will also accelerate the process. At this juncture it is very important for the partners to have a clear product strategy and execute it.

Partners profitability:

Symantec is a channel driven company and we are very dedicated to providing partners with increased opportunities for selling a broad portfolio of market-leading security and availability products to their customers. Keeping this in mind Symantec announced a series of new programs and promotions for its partners earlier this yearthe new Aspire Rebate Program, Symantec Real Deal Promotion, and Symantec University for Partners. These programs will offer partners special training, tools and financial incentives to help partners capitalize on the market opportunity for Symantecs industry-leading security, data protection and availability solutions. Apart from that Symantec is also conducting the Survive and Thrive Management Series an online lecture series to educate the partners about the improving on the quality of business and about Symantecs technologies.