Be Our eyes, ears & voice

Be a VAR Journalist

Print RSS

ADVERTISEMENT

Gigabyte India envisages in a big way. They fixed a target, will touch 2 million sales by 2011. Rajan Sharma, General Manager - Sales&Marketing MB BU Gigabyte India shares Companys action plan and role of channel partners in achieving the target

Gigabytes marketing plan includes a combination of activities aimed at product, channel and customers. To promote Gigabyte products, company undertake advertisement and product reviews. To strengthen its ties with their channel community Gigabyte organize channel meets, reward them for their performance, offer them rebates and regular attractive schemes.

To touch base with the customers the company also conduct campus activities, gaming events, tutor class-DIY activities, shop branding/decoration. Gigabyte conducts regular market surveys to get the feedback and response from their channel partners and customers. With this plan they aim to achieve their target of 2 million sales figure by 2011.

Channel expansion:

On channel expansion, he said that they are looking at expanding their reseller/dealer set-up. At present they spread across 270+ locations through their distributors 150+ dealers and 2000+ resellers and our target is to take this number to more than 400 locations by 2010. While selecting a partner, the company look for sound financials, quality conscious, having a profession approach, technically proficient. We do not mind if they are not from IT field, but zest & hunger for business should match Gigabyte philosophy, Sharma told.

On partners role:

The channel partners of Gigabyte play a key role in achieving the companys targets and goals. Through their direct touch with the customers they will act as a two way communication route. Their role is to act as our extended arm in taking our product offerings to our customers thus enabling accessibility of our products. On the other hand we lean on this network to provide us with customer feedback regarding Gigabyte products and suggestions on what the customer is looking for. These feedbacks form a vital part of our future plans. Therefore, we appreciate & value the role of our channel partners in our overall plan, he said.

Focus next fiscal:

In the year 2009 we have concentrated on the spreading our reach in the upcountry markets. We have conducted numerous special programmes and relationship meetings with our channel partners in the tier II & III cities of the country. In 2010 our target is to reach as many small cities as possible and drive the sales from all our partner cities. This year we also invested in excellent post-sales network, touching almost 100+ locations for service, established Toll Free  technical helpline. Now the focus will be on creating more brand value & visibility during 2010 to reach & meet new customers. The focus would be to create more informed segments in DIY markets, Sharma told as a concluding note.