American Megatrends Builds Storage Branding

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The company plans to promote its storage solutions especially its IP SAN and NAS solutions through partners...

India is a booming market for storage solution providers, especially as storage needs are increasing exponentially in the market not just amongst large enterprises but also for the SMB segment. In such a scenario selling simple storage boxes will not do for the revenue growth in the long run. Realising this American Megatrends India (AMI), till now pushing mostly its whitebox storage solution, is gearing up to strengthen its brand recall amongst clients, new and old, this year.


To begin with the company is enhancing its customer and channel education programs and promotions. Says Sridharan Mani, CEO, AMI, Over all the Indian market for storage is seeing a boom. But the type of products being sold in the SME segment is not robust. Today most of them do not have strong hardware, software optimisation. In many cases especially for the SMB segment many storage solution providers are pushing storage products that have desktop or server quality hardware with few hard drives

slotted in. This means the customers experience high level of system crash. That is where we come in. We need to educate the clients that they need to invest in storage solutions and not simply on boxes.


American Megatrends, the first company to build hardware RAID controller card called MegaRAID, which means it has a robust presence in embedded space. Today the company has applied for 50 plus patents. In fact our strong history in the storage makes us very strong in innovative, and cost effective storage solution development for the Indian market, adds Mr Mani. Today the brand has complete storage solutions for space-conscious environments, including custom-designed hardware, IP storage and network attached storage (NAS) software, custom designed backplanes with IPMI support and enclosure management controllers. Today AMI sells its products through two routes. It sells its StorTrends products through channel partners under AMI branding, and it also works with OEMs, an