Unistal Restructures its Product & Channel Strategy

Unistal Systems Pvt. Ltd. announced restructuring of its product and channel strategy to further strengthen its business. Post the tie-up with BitDefender, Unistal's product portfolio has become even more formidable. It now has a slew of effective data care, data recovery, and protection and security products available.

Besides this, Unistal has bundled some of its own well-established and indigenously developed products with BitDefender to come up with a remarkable range of combination offerings that have been received well by the distribution network as well as end-users.

The five categories Unistal has re-organized its product offerings into are:

BitDefender Anti-Virus 2009,        BitDefender Internet Security 2009, Protegent 360 (Locate Laptop and Port Locker ), BitDefender Internet Security 2009 (single user license) , Protegent PC  and        Crash Proof + BitDefender Internet Security.

According to Alok Gupta, Managing Director, Unistal Systems, "BitDefender has an equally rich product portfolio as ours and with so many individual products and combinations available, it was prudent for us to restructure the product categories from a channel and end-user perspective such that more clarity and business growth is achieved. Users and channel partners shall now be able to make their product choices better.
Besides, this is in perfect accordance with market classification that has emerged in the recent past (individual, SOHO, SME and enterprise customer categories), not to forget the prevailing market dynamics."

Company is currently scouting for more channel partners to expand the existing pan-India reseller base for each of the well-defined product categories. The focus shall be on upcountry, category B&C class cities (tier II and tier III), especially those with no or low representation as of now, besides the more established metros, as we are witnessing a huge surge in demand from these markets. Another obvious agenda in our corporate wish list for this fiscal is to cover all market segments i.e. individual, SOHO, SME and enterprise etc.," added Gupta.